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Its every small business owners nightmare: you find and market the perfect product or service only to wake up one morning and find that someone else is producing cheap knock offs of the same thing.So how do you deal with it? By following our seven steps1. Offer a better productIt sounds simple, but offering a better product is both the easiest and most effective way to respond to product knock offs. There is always a market for products which improve on the ones...

The 7 Steps To Successfully Responding To Product Knockoffs

The 7 Steps To Successfully Responding To Product KnockoffsIts every small business owners nightmare: you find and market the perfect product or service only to wake up one morning and find that someone else is producing cheap knock offs of the same thing.So how do you deal with it? By following our seven steps1. Offer a better productIt sounds simple, but offering a better product is both the easiest and most effective way to respond to product knock offs. There is always a market for products which improve on the ones that have come before them: make sure you're consistently looking for ways to improve your product, and you'll remain one step ahead of the knock off sellers.2. Create a marketing edgeA great deal of good business comes down to great marketing. This is another area in which it's easy to gain an advantage over product knock offs. The people who sell knock offs aren't interested in building a brand, creating a buzz or researching their market. In fact, they want to spend as little time and money as they possibly can on selling more units of their product knock off. By investing in your marketing, you can gain an important edge.3. Make quality a priorityYou'll never be able to stop knock offs completely. What you must remember, however, is that knock offs have one big disadvantage over your product: their quality.Most knock offs are cheap, mass-produced copies of quality goods. That's why they're sold for so little. By offering a product which is truly high quality, you'll appeal to those buyers who aspire to owning the real thing, and make it much more difficult for anyone to copy you.4. Getting a patent does not prevent competitionA patent will help you deal with knock offs to a certain extent. What it wont do is eliminate the competition. You'll never completely eliminate the competition. All you can do is rise above them by making sure your product, service and marketing is the best it can possibly be.5. Target smaller or niche markets where you can have the edgeWhile you may want to conquer the world with your business, it's often far more effective to conquer a small part of it by targeting a niche which you can excel in. By concentrating on a niche market you can get to know your clients and their needs inside out, and make sure your product or service is tailor made to fit that niche. Leave the rest of the world to the knock off sellers.6. Adapt to market changes and trendsIn business, you have to adapt or die. By allowing your business to trudge along, doing the same thing in the same way you leave yourself wide open to competitors who are willing to be innovative and to move with the times.7. Provide exceptional customer serviceBusinesses which produce knock off products often aren't interested in customer service. People like to do business with other people they can trust: that may not apply to sellers of knock-off products, but it should apply to you. If it does, you have nothing to fear from product knock offs.SummaryWhile it's impossible to completely eliminate product knock offs completely, it is possible to respond to them in such a way that your own sales don't suffer. This article provides seven steps to help you make sure that your products and service are able to stand up to the competition.

4 Inexpensive Ways To Turn That Old Booth Into a Sparkling Oasis

4 Inexpensive Ways To Turn That Old Booth Into a Sparkling Oasis

Is your trade show booth beginning to show its age? Have people seen your booth so many times that you've gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can't scrape enough together to purchase one?Well, you'll be happy to know that it really isn't necessary to buy a whole new trade show booth. You can fix up the old one in no time flat AND with little pain to your bottom line. One of the first things you can do to spruce up that old trade show booth you have is to buy or plan on renting some nice palm plants or other large plants to put out front. Plants and greenery not only help disguise some of the booth's wear and tear, they create an extremely inviting and welcoming environment. The really great thing is that most convention centers and exhibit sites have greenery available for you to rent which saves you a great deal of money in shipping and freight charges-not to mention the wear and tear on your back!Another inexpensive way to perk up a tired-looking trade show booth is to get some new graphics and visuals for it. Most trade show booths are configured so that the panels in them can easily exchange one set of visuals for another. It isn't necessary to change them all, either. Just by changing a couple or even one panel, you can create an entirely different look. Better yet, if you can't afford new panels for your trade show booth, you can have patches made that you can place on top of old visuals and images to cover old messages that are no longer valid or to replace old information with new information. Patching is a simple, inexpensive technique that can allow you to make big changes for just a little, um, change.While you're at it, look into buying some cool spotlights or track lights for your trade show booth too. Why? Again, these are great for camouflaging signs of wear and tear. Using lights to spotlight just one new panel on your trade show booth, for example, creates a focal point for your booth so that people's eyes are drawn to that-and away from the places you don't want them to notice as much. Lights can also be used to just make your booth more cheerful and upbeat. If you haven't used them in the past and start using them now to automatically update the look of your trade show booth.

Rich Keywords, Poor Keywords for Adsense Publishers

Rich Keywords, Poor Keywords for Adsense Publishers

There is nearly nothing more important to an Adsense campaign other than informative and interesting content, this article will describe how keywords play an important role in maximizing your Adsense income.Keywords are crucial to the success of your Adsense venture. You will not be able to have relevant advertisements showing up in your sites if there are no significant keywords detected by the Search Engine bots. When writing, it is not that difficult to incorporate the proper amount of keywords or keyword phrases known as keyword density, throughout your text.Standard density is anywhere from 4% - 10%, depending on the niche you are in. Ultimately, it is best if you can stick with one or two keywords or phrases, per article or page. Do not stuff your content with the same keyword over and over again. While it might seem as though doing so will help to boost your content, higher in search engine rankings, Google actually penalizes you for this.When you are creating your website, one of your main goals is to write content around high paying keywords. Not necessarily the highest paying keywords, of the month but the highest paying keywords in YOUR NICHE.Unfortunately, you will soon discover that if you decide to write content around the highest paying keywords, the competition are so intense that you will lose out to the big dogs out there. It is advisable to stand out small and build it big.Boredom is also a possibility if you decide to write about nothing but the highest paying keywords. If you do not enjoy the topic you are researching, not only will you quickly lose interest, it will also take you much longer before you have any motivation.Another option is to write content for both higher and lower paying keywords. The idea behind this method is simple. Your pages that feature higher paying keywords may not enjoy a high search engine ranking, which means they may not receive as much traffic as you expect. But, there is a good chance that the lower paying keyword pages will get search engine traffic and hence, increasing the page views of all your pages.There are many ways to research popular keywords. Free keyword research tools are available as well as fee based tools (monthly subscription basis). Obviously the fee-based tools will produce better and more extensive results. But if you are working with a limited budget, utilizing a free tool is a good alternative.In conclusion, your Adsense revenue depends on the keywords you choose when you are writing your content. The more popular the keyword the better chance you have in making more money.

Print on Demand: Is it Right for You?

Print on Demand: Is it Right for You?

When you hear the word print on demand what comes to your mind? Youll probably say on demand printing, fast turnaround time or small quantity printing. Well, you are right. Print on demand is a printing technology that allows you to print small quantities of documents at affordable price and in a short period of time. The market for this kind of printing technique took a while to develop and a while for the technology to improve. A few years back when e-books were on the rise, many thought that the publishing industry would be changed forever. But as years passed, it seemed that people were not yet ready to give up their ink and paper books. Most people still prefer books that they can hold and read at the comfort of their bed or veranda. This is where POD technology came in. It allowed many authors to publish their work and offer readers with less expensive books. There are many advantages of print of demand technology. In general, getting published with this technology is very easy. Publishing is also quick usually around sixty to ninety days. POD also allows you to test the market at little cost. Little or no money is needed to be invested in inventory maintenance and insurance. There is no fear of overstocking and no missed sales due to tight deadlines. On top of this, you can do last minute changes that are not allowed in the traditional publishing process. But of course, there is also the downside. For one, you will find it difficult to have your book purchased, reviewed and placed in bookstores. And with POD publishing you would perhaps have lower sales since most retailers wont carry POD books. Hence, before you avail of POD technology you have to ask yourself whether it is the right choice for you. If you want to control the layout of your book or you have a marketing vehicle for your book, then this may be the right option for you. Additionally, if you know that your book is so specialized that it wont get picked up by a conventional publisher or you dont want to go through years of submissions and rejection from conventional publishers then go ahead and avail of this printing technology. The dream of every POD authors is the same as self-published authors to have their books picked up by a major publisher. There is a chance that POD could prosper as a respected addition to the publishing industry over the years to come. But the industry has to act quickly to make it more author and reader friendly or it could be tarnished forever. Nevertheless, whether or not "print on demand" technology comes to the nearest bookstore to you, it will surely slowly change the way the publishing industry works.

6 Ways To Guarantee Record Breaking Holiday Sales!

Winter smells fill the air, cool breezes send the geese on their way, and frost steals the color from fall leaves. Yeah, it's that time of the year again. We get out our winter clothes and head for the malls. Shopping and the holidays go together like a hand in a glove. The question is, how many of these holiday shoppers will you woo into your store? Let's look at some sure-fire ways to catch the attention of shoppers and set record profits this holiday season.1. Surprise Them With a Holiday DiscountYou really don't expect to find products at their cheapest when the demand for them is the highest. Sure, after the holidays are over, the discount sales soar. That's when you expect the "steal of a deal." Surprise your customers with a truely discounted product right in the middle of the holiday season. That'll get their attention!2. Combine Products For A Special DealTwo are better than one! At least we feel like we're getting a deal when we buy a combination package... and we usually are getting a better buy for our buck. Find some products you can group together and sell at a better price. You'll double your sales and spike your profits in the process.3. Give A FreebieLet's face it... nothing in life is free, unless there's a reason behind it. Yeah, customers scoop up freebies like ice cream and cake, but you're setting yourself up for future business when they walk out your doors with a smile on their face.4. Speedy DeliveryImpatience is par for the course these days. Hey, we can get online and find anything we want in a few minutes... whey wait forever to get it? The quicker you can get your product to your customer, the happier they will be. It's as plain and simple as that.5. Put Off The PaymentProcrastination is highly appealling to customers who are short on cash around the holidays. Give them the option of using a credit card, or making delayed payments on your product... and you've invited an entirely new class of people into your realm. 6. AdvertiseWhat good does it do to have the best buy in town if nobody knows about it? Get the word out! Send out postcards, advertise it across the top of your Web page... do whatever it takes to let the world know that you're making an offer too good to pass up.Everybody loves a special deal. A special deal around the holidays, is like an extra goody in their stocking. Treat 'em, and they'll love you for it!

BUSINESSmind and Rush Postcard Printing

You are a businessman, a one-of-a-kind tycoon at that, yet you worry too much about the drastic change in business strategies. This occupies your mind day in and day out. The fluctuating rates, peoples fickle-mindedness and the twisted world of sales and marketing they leave you in a state of confusion and indecision. In fact, you are forgetting to worry about your receding hairline and protruding belly. What went wrong?So, you are a marketing analyst? And you are spending 525,600 minutes a year in analyzing what is good for a certain business. The thought haunts you in your dreams. It occupies your mind even on coffee breaks. In fact, your wife is jealous of your job because you are always up for work and work nothing else. How will you go by the flow?You are a struggling entrepreneur and your aphrodisiac is planning a business strategy. You have tried several strategies but have your tried the best of them all? You are busy 24/7 to cater to the needs of your business but are you willing to give more? Business related individuals are having dilemmas of all sorts. Is it right to try this? Or is it an apparent waste of time, money and effort? Whether to do or not to is a powerful choice. It can lead to a frustrating downfall or a burst of success!Whoever you are in the business chain, the fact is that you aim good results. This is the rationale behind the hard work, mind torture and implementations of plans. The rule of this game is that if you cannot withstand the competition, then you are definitely OUT! Ergo, what can save you from being ousted from the prestigious and most rewarding industry the business industry?Introducing your business in a bigger and wider scope of market operations need not be complicated. One creative yet so simple strategy is the use of full color rush postcards. To boot, creating a business tag line is important in building reputation. In fact, it is a factor that boosts goodwill. Therefore, the first thing that should be done is to create a business tagline that will reflect your statement, vision, goal or the thing that will easily retain in the mind. The tag line must be short, catchy and easy to recall. After the tagline, gather photo images that will complement the former. It must gain impact the moment they are made as business postcards because they will be your instrument to get undivided trust from purchasers. If you are short in words, be sure not to be short in momentum

Summary

Its every small business owners nightmare: you find and market the perfect product or service only to wake up one morning and find that someone else is producing cheap knock offs of the same thing.So how do you deal with it? By following our seven steps1. Offer a better productIt sounds simple, but offering a better product is both the easiest and most effective way to respond to product knock offs. There is always a market for products which improve on the ones...